Business economics and financial analysis

The book covers important topics such as demand and supply analysis, elasticity, production and cost concepts, market structures, pricing strategies, national income, inflation, and business cycles. It also explains financial accounting fundamentals including preparation of financial statements, ratio analysis, break-even analysis, capital budgeting techniques, time value of money, depreciation methods, and working capital management. Each concept is presented in a clear and simple manner to ensure easy understanding. With numerous solved examples, numerical problems, and practice questions, this book enables students to strengthen their conceptual clarity and improve their exam performance. The content is structured according to the latest B.Tech syllabus, making it highly useful for semester examinations and internal assessments.