Used books for BBA/MBA studies

1. Services Marketing - ICFAI publication 2004 2. Marketing Management by Kotler & Keller - 2009 3. NISM Workbook - 2011 4. Financial Accounting by Mukherjee & Hanif -2005 5. Business Strategy - ICFAI publication - 2005 6. Mercantile Law by N.D. Kapoor - 2005 7. Strategic Brand Management by Kevin Keller - 2009 8. Organizational Behaviour - ICFAI publication - 2004 9. Consumer Behaviour - ICFAI publication - 2005 10. Business Research Methods - ICFAI publication - 2005 11. Marketing Management - ICFAI publication - 2005 12. Macro Economics by D.N. Dwivedi -2007 13. Human Resource Management - ICFAI publication - 2003 14. Business Ethics & Corporate Governance - ICFAI publication-2003 15. Customer Relationship Management by Ed Peelan-2010 16. Marketing Research by David A. Aaker, V. Kumar & George S. Day - 2008 17. Marketing Communications - ICFAI publication - 2004 18. Sales & Distribution Management - ICFAI publications - 2005 19. Overview of Banking - ICFAI publication - 2006 20. Financial Management - ICFAI publication - 2005 21. Business Research Methods - ICFAI publication - 2005 22. Principles of Management Control Systems - ICFAI publication - 2003 -