The power of habit

The Power of Habit by Pulitzer Prize–winning journalist Charles Duhigg explores the science behind why habits exist and how they can be changed. Drawing on cutting-edge research in psychology, neuroscience, and behavioral science, the book reveals how habits work in individuals, organizations, and societies. Duhigg introduces the concept of the habit loop — cue, routine, and reward — and explains how understanding this loop can help transform bad habits into positive ones. Through fascinating real-life examples — from corporate success stories to personal transformations — the book provides practical strategies for achieving lasting change.